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We are a multidisciplinary group of design researchers,
strategists, product designers and makers.

Better for people | We all believe in making things better. Better for people and better for business.
If you are not making things better, then what the hell are you doing? While many of our solutions harness the most advanced technologies, we always start from the same place: with people. For us anthropology comes before technology.

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Fast reality | Going beyond the post-it note and flip chart, we make it real as early and often as possible.
Our ability to give physical and digital form to a raw idea extremely quickly allows us to rapidly connect idea with reality . . . and with that, the means to test, learn and establish feasibility, getting to the right solutions fast.

Cross-pollination | We make leaps to new, unexpected and valuable ideas by establishing the right conditions for creativity to thrive.
Understanding that the spark, genius and brilliance of an idea comes not just from a detailed examination of the problem at hand but the cross-pollination of inspiration and ideas from people, adjacent disciplines, technologies and categories.
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Tenacious | We know how hard it is to take a fragile first idea from inception and help it survive the often torturous development process involved in getting to market.
We’ve been doing this for years, know the bear traps and have the tenacity to sweat the detail to ensure vision connects with reality. The bottom line is, we won’t let you down.

Our integration of multiple disciplines means we offer a comprehensive and holistic
approach to product and experience design that delivers success.

PEOPLE-CENTRED
RESEARCH

DESIGN INSIGHT &

STRATEGY

USER
EXPERIENCE DESIGN

TECHNOLOGY
FEASIBILITY & INVENTIION

HUMAN FACTORS
& USABILITY

MODELS,
PROTOTYPES & TEST

INDUSTRIAL
& PACKAGING DESIGN

ENGINEERING
DESIGN & SIMULATION

INNOVATION
TRAINING

BUSINESS
CONSULTING

PRODUCTION
& OUTSOURCING

ELECTRONICS
& SOFTWARE

PROCESS
Over the past one decades, we’ve developed a system of cross-discipline and concurrent innovation that exploits market and technology opportunity and manages risk, costs and time to deliver the best outcome.
This ensures that our core expertise in human sciences, design, and technology are integrated throughout your project. Through an adaptive and balanced phase-gate process that is cyclical and concurrent, we deliver success in a cost-effective, risk-managed and timely manner. We can apply our services from the beginning of project scoping and planning all the way to the completion of production management, or at specific phases or in specific areas that complement your in-house team.

Our process consists of several phases:

  • Understand: we identify fertile opportunity areas by understanding your business goals, customer needs, market trends and applicable technology to help appreciate what might be possible.
  • Conceive: we explore divergent ideas for what is possible and then evaluate what should be done to best align concepts with your objectives and requirements.
  • Evolve: we develop, analyse and test concepts and designs to demonstrate how they can be achieved and to complete design and engineering intent.
  • Prove: we build models and prototypes to demonstrate solutions, as well as testing and evaluating them to verify that they meet defined requirements and validate that they fit the intended purpose.
  • Apply: we specify and document final designs for your team or production partners with the necessary quality management to ensure effective transfer and production.
Let’s get started on your project.
Our product experts can help you bring your innovation to market.
CONTACT US
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